HANDOUT: Advocacy - Stakeholder mapping

Developed by: Tracey Naughton, NYAKA

Communication and Development Consultant

About this document

These materials are part of the Multimedia Training Kit (MMTK). The MMTK provides an integrated set of multimedia training materials and resources to support community media, community multimedia centres, telecentres, and other initiatives using information and communications technologies (ICTs) to empower communities and support development work.

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This unit is made available under the Creative Commons Attribution-NonCommercial-ShareAlike License. To find out how you may use these materials please read the copyright statement included with this unit or see

Studying your opponents

It is useful to study your opponents and their points of view carefully. This is not a one-off exercise, it's an ongoing process. Your opponents and the nature of their opposition are likely to change over time, and your response will need to change as well. If you have the resources, an in-depth investigation will have the most value. But even an informal investigation can help.



Last updated 0 November 2006

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