MULTIMEDIA TRAINING KIT
Exercises: Advocacy - Stakeholder Mapping (1-8)
Developed by: Tracey Naughton, NYAKA
Communication and Development Consultant
Exercise 1:

Exercise 2:


Exercise 2: continued…

Exercise 3: Power Map

Exercise 4: Recognising Allies
Sources of Allies |
Potential Allies |
What are they doing? (Or what could they be doing?) |
Contacted? |
Who is already working on the issue?
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Possible other allies based on general information sources. |
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Telephone Directory
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Contacts within your group
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Government directories
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Others
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Exercise 5: Allies - risks vs. benefits
Ask yourself: |
Name those who share the problem |
What are the benefits for them in being an ally? What do they gain if you win? |
What are the risks? What might they lose? |
Whose problem is it? (potential allies)
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Exercise 6: Ally Power Grid
Type of power |
How much power do they have? |
An example of their power. |
Members: How many members does the group have?
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Money: Will the group be able to bring monetary resources?
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Credibility: Do they bring special credibility?
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Appeal: Do they have special appeal?
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Network: Are they part of a large organised network?
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Reputation: What do they have a reputation for?
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Skills: Do they have special skills?
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Newsworthy: Are they particularly newsworthy?
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Other:
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Exercise 7: Identifying Potential Opponents
Ask yourself: |
Potential opponents |
What might they lose if you win? |
Who might lose something if you win? |
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Exercise 8: recognising potential opponents power and possible strategies
Potential opponent |
What's at stake for them? |
Power the opponent has |
Potential strategies your opponent may use |
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mmtk_advocacy_stakeholder_exercises.doc
Last updated 0 November 2006
Available online from http://www.itrainonline.org/itrainonline/mmtk/