Exercises: Advocacy - Stakeholder Mapping (1-8)

Developed by: Tracey Naughton, NYAKA

Communication and Development Consultant

Exercise 1:

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Exercise 2:

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Exercise 2: continued…

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Exercise 3: Power Map

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Exercise 4: Recognising Allies

Sources of Allies

Potential Allies

What are they doing? (Or what could they be doing?)


Who is already working on the issue?

Possible other allies based on general information sources.



Contacts within your group

Government directories


Exercise 5: Allies - risks vs. benefits

Ask yourself:

Name those who share the problem

What are the benefits for them in being an ally? What do they gain if you win?

What are the risks? What might they lose?

Whose problem is it? (potential


Exercise 6: Ally Power Grid

Type of power

How much power do they have?

An example of their power.

Members: How many members does the group have?

Money: Will the group be able to bring monetary resources?

Credibility: Do they bring special credibility?

Appeal: Do they have special appeal?

Network: Are they part of a large organised network?

Reputation: What do they have a reputation for?

Skills: Do they have special skills?

Newsworthy: Are they particularly newsworthy?


Exercise 7: Identifying Potential Opponents

Ask yourself:

Potential opponents

What might they lose if you win?

Who might lose something if you win?

Exercise 8: recognising potential opponents power and possible strategies

Potential opponent

What's at stake for them?

Power the opponent has

Potential strategies your opponent may use



Last updated 0 November 2006

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